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Honda is Stepping Up its Use of VR Technology in Vehicle Development

The car company used VR spaces to collaborate during the pandemic

Honda is utilizing VR in its development of future vehicles. Due to travel restrictions during the pandemic, the Los Angeles Honda Design Studio’s styling team increased its use of VR to allow its global development and design teams to collaborate safely. VR tech has already been vital in developing vehicles like the Honda Prologue EV and the 2023 Pilot TrailSport.

“Incorporating virtual and augmented reality in the design process allowed our Honda engineers and designers to merge digital content and physical assets in a cohesive way to interact with what they’re experiencing and touching in an immersive environment,” says Honda Design studio VR technology leader Mathieu Geslin.

The automotive company was able to speed up the design process by meeting within VR environments. The virtual design model allowed the teams to receive feedback immediately. Additionally, it allows them to efficiently apply refinements to the Prologue EV model.

Geslin adds, “Honda Prologue was key to fully using VR in a data-led design process, with clay modeling as the verification tool, something we will carry forward into the development of other Honda products.”

While Honda used a life-size clay model as part of the vehicle’s exterior design process, the EV’s interior design process happened almost entirely through AR and VR technologies. This means the team was able to experiment with unlimited colors and materials.

“Virtual reality prototyping removed limitations to the interior design and allowed us to address feedback quicker and collaborate more cohesively with the HMI and color, materials and finishes design teams,” says interior design project lead Lisa Lee.

The company began exploring using VR in the development process six years ago to make the process more efficient. However, the pandemic prompted the company to accelerate its VR efforts. 

Honda Jumps on the Gaming in Vehicles Bandwagon

In competition with Tesla, Honda is also looking into incorporating video games into vehicles. Sony and Honda are partnering to integrate future vehicles with Sony’s PlayStation 5. The news comes as Tesla announces its holiday update will bring PC gaming platform Steam to newer Tesla models.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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