Virtual pop group Gorillaz have shared their single Skinny Ape from upcoming album Cracker Island and they plan to promote the track in an AR live performance.
The Gorillaz are already extremely well known for their music and unique animated avatars which feature heavily throughout the band’s music videos and promotional content.
Fans have seen the animated band ‘take to the stage’ in the past in the form of videos or holograms, but now they’re going one step further with the use of AR technology.
These new AR performances have been noted by the band to “revolutionise the very concept of musical performance.” That sounds like a pretty tall order, but if there’s a band that can explore the further possibilities of AR music performances, then it makes sense for it to be one that already has such a history with the digital world.
Bass player, Murdoc Niccals commented on the event saying, “To all our followers, get ready for the biggest Times Square takeover since that other gorilla smashed the place up. Bigger in fact cos’ there’s four of us. Thanks to the techies at Google, we’ve created the music video event of the century, so don your pink robes and come see Gorillaz as you’ve never seen us before. The future is nigh!”.
This immersive live performance is set to take place in Times Square, New York on the 17th of December at 2.30 PM EST and at Piccadilly Circus in London on the following day at 2 PM GMT. Fans can look forward to witnessing a unique musical experience with giant-sized avatars performing the band’s latest single.