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Baby Shark Dives Into Blockchain

The viral children’s song is getting a blockchain-based game where children can learn about digital assets and trade NFTs


Baby Shark, the most viewed Youtube video, with over 11 billion views is swimming into blockchain, with a new game that supports NFTs.

After reading the title, I’m sure many are already hearing the song playing in their heads. The popular children’s song saw much success from its catchy tune and series of viral videos that propelled the Baby Shark to stardom.

Next up on the journey for baby, mummy and daddy shark is a blockchain-based game made in partnership with the Pinkfong Company. The new title will land on the family-orientated collectibles application Toekenz. Within the app, children will be able to play with and customise baby shark characters while also learning about new technology in an environment that is focused on safety.

If you weren’t singing it before…

Digital learning

Parents are able to use the app with their children and learn alongside them about the trading of digital assets. Toekenz intends to introduce a program where users can share a free Baby Shark digital collectible with friends or the Toekenz DAO, a community within Toekenz where children can exercise democratic decision-making.

Co-founder and CEO of Toekenz Collectibles, Iris Ichishita commented on the project saying, “Baby Shark is the perfect brand for Toekenz’s launch and genesis drop. With the most-viewed video of all time on YouTube, an incredible franchise, and a spirit of innovation, Baby Shark is perfect for families that are eager to engage in new ways.” 

Chief executive officer of Pinkfong USA, Bin Jeong, also commented, “We are pleased to be able to work together with Toekenz to share this experience with families. Parents and children together will have a blast customising their Baby Shark avatars and learning about trading digital assets while playing original games”. 

The Toekenz platform is currently in beta testing and is on schedule for a public release in Q1 2023 and will be accessible through both the Apple and Google app stores. 

This article was first published on

Written By

Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.

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