Bicycle Playing Cards, a popular brand of playing cards that’s been around for more than 135 years has purchased Bored Ape #1227 to make its latest move into the world of Web3.
The bestselling playing card brand secured the purchase of Bored Ape #1227 in June this year, which it plans to feature on its classic Bicycle card deck that’s scheduled to launch in 2023.
Tricia Bouras, CEO & President of US Playing Card Company / EVP Retail & Industry North America Cartamundi Group said, “We see communities like the Bored Ape Yacht Club as the heart and soul of web3. Bicycle is all about playfully connecting, and web3 opens up new ways for us to interact and co-create with communities.”
To celebrate the purchase of its new NFT, the brand is holding an activation at Artcade, an experiential NFT gallery and streaming studio that’s based in Fred Segal, California.
Doug Scott, Chief Creative Officer & Co-Founder of Subnation, a venture studio and owner of Artcade commented, “Artcade combines culture and technology to create innovative IRL and Metaverse experiences. Bicycle Playing Cards exemplify both the type of brand we want to feature and the IP creators we want to collaborate with. The product is another example of how NFT holders are monetizing their IP and attracting new collectors, influencers and consumers to the community.”
Each of the Bicycle Playing Cards’ app-branded merch and collectibles are currently featured alongside other Genesis Collection-merch at the event and will be available till the year’s end.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
