Warner Music Group (WMG), one of the world’s biggest recording companies aims to expand its Web3 strategy with a new job posting for a senior director, metaverse development.
The company took to LinkedIn to post the open job position where it calls for applicants based in New York with “music entertainment experiences in metaverse and gaming.” The company specifically stated that metaverse projects will focus on “immersive experiences and strategic content integration.”
The job posting noted that the ideal candidate should have experience working at a studio, metaverse platform or video game developer with an extensive understanding of content licensing as well as the digital media landscape across the world.
“Artist-centric approach to Web3”
In April, Linkin Park co-founder and music tech pioneer Mike Shinoda joined WMG as a community innovation adviser where he’s helping the company shape its “artist-centric approach to Web3.”
Then in September, WMG brought on Niels Walboomers as president of records and publishing for the Netherlands, Luxembourg and Belgium. According to Walboomers hopes to “broaden the range of talent we work with even further and be super innovative about we connect them with fans in the web3 era.”
WMG appears to be leading the metaverse race within the music industry after collaborating with some of the biggest players in the metaverse and NFT marketplaces. The company revealed in January that it plans on launching a music-focused theme park on The Sandbox which will feature some of WMG’s roster of artists.
Come February, the company announced a partnership with publishers of Splinterlands, a play-2-win crypto game to develop play-to-earn games.
WMG isn’t the only entertainment company looking to expand its metaverse and blockchain teams as Walt Disney also sent out a job posting in late September for a principal counsel specialising in NFTs and decentralized finance.