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Renault Partners With The Sandbox To Bring Motoring To The Metaverse

More automotive companies join the metaverse

Behemoth automotive company Renault has penned a partnership deal with The Sandbox to be present in its virtual metaverse world. 

The Sandbox will aim to establish the brand’s presence in the space through multiple automotive-related activities in order to best introduce virtual customers to the company’s products. 

Cindy Lee, The Sandbox Korea’s CEO stated, “This partnership is an excellent example of a collaboration. The Sandbox can develop without any industrial boundaries. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox.”

The partnership will not only enrich The Sandbox with automotive experiences and allow Renault to reach a larger, switched-on audience but – it is hoped – will also see the expansion of the potential customer base of their products in the real world.

Both companies did not reveal the extent of the partnership or the nature of the experiences it will produce. However, Renault has officially joined the list of companies and individuals that are already present in the Ethereum-based metaverse platform.

Motoring in the metaverse

As the metaverse continues to grow and become popular Renault is not the first to bring its products to the virtual space. Volkswagen organised an advertising campaign in April called “Game On,” where users could hunt for NFTs in a metaverse environment. 

Popular Japanese automaker Nissan has also utilized the metaverse to assist in launching one of its latest electric cars named Sakura. Nissan set up a virtual world where potential customers can drive the car and examine its forms and characteristics. Hyundai also joined the party when it started presenting future mobility experiences in a virtual motor studio that’s located in the metaverse world known as Zepeto.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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