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M&Ms Request Crypto, NFT and Metaverse Trademarks

More household behemoths get ready for the consumer battle in the metaverse

Mars Inc., the American multinational household institution manufacturer of confectionery, pet food, and practically everything else has submitted a request for NFT, Crypto and Metaverse trademarks connected with their many brands.

The NFT and metaverse sector continues to elevate as top-tier organisations around the globe continue to enter the space and attempt to shape it to their advantage. Mars Inc. Is the newest entry to the list of organisations that are shaping what is nicknamed ’the future of the internet.’

Mars Inc.’s application for M&M came via a Twitter post from Michael Kondoudis, a licensed trademark attorney.  

Furthermore, the app was created on June 20th before USPTO covers the software for transmitting, authenticating and keeping, virtual currency and NFTs and tokens with any other crypto collectables.

Global Brands that are fuelling metaverse interest

Several behemoth companies have already forayed into the metaverse such as Nike, Gucci, Prada, Adidas and more. Other than these companies, celebrities are also admiring the concept of the metaverse, many of whom are already NFT owners.

International brands from unique sectors have developed and continue to develop an interest in the metaverse. Not only because Meta CEO Mark Zuckerberg calls it ’the future of the internet’, but also because the metaverse is predicted to be worth trillions in the next decade. 

As the world prepares to get its hands on the metaverse, Zuckerberg has shared that the metaverse will not be fully ready until the next couple of years to come. And although it has not been perfected, the virtual space is already being closely watched by the EU as a potential tool for terrorism. 

Written By

Isa Muhammad is a writer and freelance video game journalist who covers a variety of content relating to the video game industry. He's also an avid reader who enjoys reading philosophy and autobiographies. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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