Mars Inc., the American multinational household institution manufacturer of confectionery, pet food, and practically everything else has submitted a request for NFT, Crypto and Metaverse trademarks connected with their many brands.
The NFT and metaverse sector continues to elevate as top-tier organisations around the globe continue to enter the space and attempt to shape it to their advantage. Mars Inc. Is the newest entry to the list of organisations that are shaping what is nicknamed ’the future of the internet.’
Mars Inc.’s application for M&M came via a Twitter post from Michael Kondoudis, a licensed trademark attorney.
NFTs for M&Ms??
Mars Inc. has applied to trademark M&M’s for
▶️ NFTs + Digital tokens
▶️ Virtual candy + snacks
▶️ Software for authenticating, transmitting and storing
✅Digital Currency + Tokens
✅Crypto-collectibles#NFTs #Metaverse #Cryptocurrency #Web3 pic.twitter.com/CCZ4F2Nur3
— Mike Kondoudis (@KondoudisLaw) June 24, 2022
Furthermore, the app was created on June 20th before USPTO covers the software for transmitting, authenticating and keeping, virtual currency and NFTs and tokens with any other crypto collectables.
Global Brands that are fuelling metaverse interest
Several behemoth companies have already forayed into the metaverse such as Nike, Gucci, Prada, Adidas and more. Other than these companies, celebrities are also admiring the concept of the metaverse, many of whom are already NFT owners.
International brands from unique sectors have developed and continue to develop an interest in the metaverse. Not only because Meta CEO Mark Zuckerberg calls it ’the future of the internet’, but also because the metaverse is predicted to be worth trillions in the next decade.
As the world prepares to get its hands on the metaverse, Zuckerberg has shared that the metaverse will not be fully ready until the next couple of years to come. And although it has not been perfected, the virtual space is already being closely watched by the EU as a potential tool for terrorism.