Connect with us

Hi, what are you looking for?

Bytes

Layer Aims To Streamline Processes Between Games And Brands

Matchmaking IP holders with game developers within its platform

Australian company Layer has launched a new marketplace dedicated specifically to digital licensing as it aims to alter how licensing deals are managed between brands and game companies.

Founded in 2021, Layer’s online IP marketplace was designed for connection and negotiation, already spanning more than 150 brands.

Making matches

Based on parameters such as commercial requirements and thematic suitability, Layer matches game developers with the profiles of IP holders. Companies that agree to match are then able to negotiate terms of collaboration within the platform.

The company was founded with the intent of democratising IP licensing, streamlining and simplifying the process.

“With characters skins, themed seasons, or co-branded DLC and other in-game purchases, there are so many more ways well-known IPs can get into the gaming space nowadays. Despite interconnected metaverses potentially being years away, we’re already seeing major brands take their first steps inside these virtual worlds, and this trend will only accelerate,” said Layer co-founder and CEO Rachit Moti.

“Historically, securing an IP was a very complex, labour-intensive legal process that was normally reserved for large publishers with the capital and right know-how – something I believe is antiquated and no longer fit for purpose in the modern entertainment landscape. We’re here to change that and give developers of all sizes a seat at the table.”

This article was first published on PocketGamer.biz.

Written By

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...

Bytes

New blockchain gaming platform based on Unreal Engine 5.

Bytes

The record for the most expensive land sale in the metaverse has just been raised

State of Play

What do we mean by the metaverse? Our vision of shared, real-time, persistent, virtual worlds has been shaped by popular culture, from Neal Stephenson’s...

Advertisement
Advertisement

Subscribe to the future

Advertisement