Disney, the American behemoth multinational mass media has hired Mark Bozon, one of Apple’s top gaming executive to take on the role of senior creative leader for its cross-divisional Next Generation Storytelling initiative.
The initiative is one that encompasses Disney’s “metaverse” ambitions. Bozon took to Twitter on May 20 to announce that after 12 years, he was leaving Apple. He wrote, “I’m headed to an absolute dream job” (without mentioning Disney). Bozon’s most recent role was that of games creative director for Apple Arcade.
Bozon was hired by Mike White, Disney’s SVP of Next Generation Storytelling & Consumer Experience, a 10-year company veteran who was appointed in early 2022 to lead development and coordination of Disney’s metaverse strategy. In his role, White reports to both Josh D’Amaro, chairman of Disney Parks, Experiences & Products, and Kareem Daniel, chairman of Disney Media & Entertainment Distribution.
In his new role as Disney’s VP of Next Generation Storytelling creative experiences, Bozon will be responsible for leading the creative vision for the group as well as being able to turn that strategy into executable plans. The former Apple man is expected to build a multidisciplinary team that will work with Disney businesses across film, TV, toys, parks, gaming and more in delivering an interconnected consumer experiences.
Disney stated that since to the term “metaverse” means different things to different people, it has coalesced efforts under White’s lead for the Next Generation Storytelling banner and has defined a strategy that’s focused on creating “new canvases for storytelling and audience engagement” from digital, physical to virtual experiences.
Also, Bozon and his team are tasked with innovating and incubating “bold ideas” that’ll serve as a sort of clearinghouse for creative Next Generation Storytelling concepts.