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Animoca Brands raises $10m for Japanese anime, games, art, sports in the metaverse

New division will focus on partnering with IP owners in Japan to enable them to offer new global Web3 products and services

A well-known giant within the blockchain space, Animoca Brands‘ recently launched Japan-based subsidiary – Animoca Brands KK – has managed to hit the ground running. As a strategic subsidiary, the team has already raised over 1.1 million yen ($10 million USD).

The funding round itself was made possible by VC funds like MCP IPX One Fund (the “Fund”), which was established by MCP Asset Management (Chiyoda-ku, Tokyo; President and CEO: Tetsuya Tanaka) and Animoca Brands.

Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “Japanese intellectual property includes a wealth of high-quality and appealing content. We are excited to establish Animoca Brands Japan and deeply honored to bring on institutional capital from the world’s most influential names in global Japanese culture, such as Kodansha and others. Our Japanese division will focus on partnering with IP owners in Japan to enable them to offer new Web3 products and services in the open metaverse.”

Animoca Brands Japan will operate in support of its parent company by working with global businesses and supporting Japanese IP holders to make global activity a reality.

Written By

Former editor of - and now contributing writer to - our partner site, James is a freelance tech, finance and gaming journalist and expert on the NFT and blockchain space.

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