Korean tech firm Samsung will hold today’s hardware launch event in the Decentraland metaverse. Samsung Unpacked will present the global reveal of the forthcoming Galaxy S22 mobile phone and the Tab S8.
In the lead-up to the event, Samsung’s Tiger in the City campaign features giant tigers on digital 3D displays in New York, London, Dubai, Kuala Lumpur and Seoul to showcase new advancements in its low-light smartphone photography technology.
The launch event will be held in Samasung’s new 837X virtual recreation of the company’s flagship New York City experience centre. The blockchain-powered space features quests, prizes and limited edition Decentraland avatar wearables.
Samsung Unpacked 2022 starts from 10am ET/3pm GMT today (February 9th). The launch will also be live streamed as a conventional video on the Samsung website, as well as Twitch, but that’s so 2020…
Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.
