Samsung Electronics America has joined other major tech giants by delving into the metaverse world, opening a digital version of their 837 store, in collaboration with Decentraland, an Ethereum-based VR platform.
The virtual version of Samsung’s flagship 837 physical store is based in Decentraland while the physical store is located at 837 Washington Street in New York City’s Meatpacking District, Manhattan.
The virtual store titled Samsung 837X will remain open in Decentraland for a limited time. Samsung said in a statement that it is one of the “largest brand land takeovers in the history of Decentraland.”
It went on to say that the virtual store 837X will offer digital adventures through “Connectivity Theater and Sustainability Forest, as well as a musical celebration at the “Customization Stage.”
Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America stated, “The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
The Connectivity Theater will display Samsung’s news from the Consumer Electronics Show (CES), which commenced on January 5 and will end on January 8. The Sustainability Forest on the other hand, will allow guests to have mystical experiences via millions of digital trees.
In the Customization Stage of the virtual store, guests will be able to experience a mixed reality live dance party which is hosted by DJ Gamma Vibes from Samsung’s physical store.
Additionally, guests will also get to participate in quests that lead to virtual store NFT badges and one one of the three limited-supply wearables. All winners will be announced at 8:37PM ET on January 7th.
Samsung plans to bring in more experiences like the 837X store to users throughout 2022. The electronics giants seem to be taking big chances on the metaverse and NFTs as it recently announced that its new Smart TV will be optimised for non-fungible tokens.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
