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Disney is planning a metaverse too – because, of course!

Few brands can match the house of mouse’s reach in film, TV, video games and the real world

‘Tis the season for earnings calls and the little news nuggets that C-level execs scatter to the four winds of finance. This time, it’s the turn of The Walt Disney Company and its Fourth Quarter 2021 Financial Results Conference Call. Starting at around the 17-minute mark, CEO Bob Chapek planted the seeds for, “Our own Disney metaverse”.

He’s not wrong when he said that, “Our company is truly unique and that we have a significant presence in the physical world through our parks and resorts, as well as media entertainment assets in the digital world”. Between the movies, TV shows, streaming service, video games and theme parks around the world, we can’t think of another brand with such extensive reach in so many of the crossover sectors that will combine to make the metaverse(s).

Chapek went on to talk about combining physical with digital content and how the company’s, “Innumerable consumer touchpoints is enabling us to transform the way people interact with and experience our stories and products in both worlds”.

Toot toot!

Keen to toot their own trumpet as a technological pioneer, Chapek reminded listeners that 1928’s Steamboat Willie was, “The first cartoon with synchronised sound,” as well as citing audio animatronics and content for Apple iPod back in 2005.

After starting with the ‘once upon a time’, Chapek cut straight to the ‘happily ever after’ saying, “Our efforts today are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse. We look forward to creating unparalleled opportunities for consumers to experience everything Disney has to offer across our product and platforms wherever the consumer may be”.

Obviously feeling as bullish as Ferdinand (1938), Chapek predicted strong performance for the brand in the metaverse, “As we look ahead to this next frontier – given our unique combination of brands, franchises, physical and digital experiences, and global reach – we see limitless potential. That makes us as excited as ever about the Walt Disney Company’s next 100 years”.

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

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