Connect with us

Hi, what are you looking for?


AR automotive navigation shown by Huawei at IAA Mobility

Augmented reality display brings heads-up route information, movies and games to the cars of the future

Huawei AR HUD display

Chinese mobile phone company Huawei presented its latest augmented reality head-up display (AR-HUD) solution last week at German motor show, IAA Mobility 2021. This solution turns the windscreen into a display to deliver both safety and infotainment functions, creating an all-new driving experience.

With over two decades of experience in the ICT optical field, Huawei is developing the Intelligent Automotive Optics Solution, which includes this small device featuring large-frame UHD display. It displays dashboard information, provides AR navigation, supports safe assisted driving and optimises prompts for night vision/rain-fog conditions, as well as delivering entertainment content.

Points of interest

The AR-HUD features a 13° x 5° field of view (FOV), meaning that a 70-inch virtual image is displayed 7.5 m in front of the driver. Dashboard information is displayed at the bottom of the area, leaving the majority of the forward vision unobscured for AR navigation to overlay the road ahead. It can also accurately mark surrounding vehicles and pedestrians in dark, wet or foggy conditions for better driving safety in poor visibility.

Points of interest (POIs) can also appear on a real-scene map, offering information about parking, restaurants, shopping, cinemas and petrol stations. With more than 100 Pixels Per Degree (PPD), the full-HD display also supports video and audio experiences, including movies, video calls and games – only for the driver when stationary, we hasten to add!

Car Cinema is only available to the driver when stationary

Empowering industries

Kevin Huang, president of Huawei’s general optical applications product line said, “Huawei AR-HUD uses an innovative optical display engine and spatial optics technologies to break the limitations of traditional media, creating a brand-new experience for safe driving.

“Next, AR-HUD will evolve to a larger frame, higher definition and naked-eye 3D to build a super vision that has never been achieved before. Huawei will continue to invest in the R&D of optical technologies to offer a wide range of optical application products for in-vehicle and other fields, empowering numerous industries with our optical capabilities.”

This story was first published on

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...


New blockchain gaming platform based on Unreal Engine 5.


The record for the most expensive land sale in the metaverse has just been raised


Voice suppression tech prevents the real world from overhearing your in-metaverse conversations


Subscribe to the future