The Vogue x Snapchat: Redefining the Body exhibition delves into the future of augmented reality and fashion. Featuring fashion designers like Kenneth Ize and Richard Quinn, the AR fashion exhibit will be available on Regent Street in Central London through March 5.
Vogue x Snapchat: Redefining the Body aims to make AR fashion designs available to all. The exhibit showcases tech that viewers and Snapchat users can utilize.
Edward Enninful of British Vogue curated the event and commented saying, “This exhibition is at the crossroads of fashion and technology. If you can see it, you can be it.”
Snap meets fashion
Vogue X Snapchat held its debut exhibit at Centre d’art La Malmaison in Cannes in June 2022. During the inaugural exhibition, custom AR lenses received over 48 million views. Six of the world’s lead fashion designers and brands feature at the exhibit. Each exhibitor explores ad subverts traditional beliefs about gender, age, sexuality, size and race.
“The roving show Vogue x Snapchat: Redefining the Body demonstrates how these different interpretations of the physical form can be enhanced using Snapchat’s interactive Augmented Reality Lenses, which have the power to animate, reflect, refract and evolve the person or image in view,” states the event’s description on its website.
AR lenses transform each room within the exhibit allowing those visiting the display to interact with designs and virtually try on clothes. Via a Snapchat AR, Stella McCarney’s fantastic fungi exhibit comes to life. The exhibition features pieces made from fungi leather, a vegan alternative to animal leather.
Vogue x Snap: What to Expect
Kenneth Ize, a West African designer partners with multimedia artist Jelili Atiku to recreate his tactile art pieces from live performances that explore symbolism and mythos. Additionally, Ize is showcasing a collection of gowns made from Nigerian fabric.
Dior’s Vogue x Snapchat: Redefining the Body exhibit consists of a reflective black box featuring Maria Grazia Chiuri’s 2023 spring/summer line that takes inspiration from Catherine de Medici, a former queen of France. Focusing on Greek mythology, Versace’s exhibit recreates the Gorgon Medusa’s lair and features the brand’s famous Medusa head. Additionally, Versace’s display includes pieces from its autumn/winter 1992 line.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
