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Serge DeNimes And Xbox London Team Up For Exclusive Jewellery Collection

The collaboration claims to mark a cultural movement where gaming and fashion merge to create an artistic moment

Jewellery brand Serge DeNimes and Microsoft’s Xbox have partnered to bring forth a collection of 15 unique pieces, comprising six necklaces, eight rings, and a single bracelet as gaming and fashion unite. 

Drawing inspiration from Xbox’s iconic designs, this collaboration blends gaming and fashion to create a collection that’s both nostalgic and contemporary. At the core of this 15-piece collection lies the Silver Xbox Controller Necklace, featuring a sleek curb chain – a signature style of Serge DeNimes.

With its adjustable chain, the necklace adapts to the wearer’s preference, ensuring a comfortable fit for all. Meanwhile, the detailed pendant that’s crafted with a 3D design, serves as a testament to the brand’s dedication to precision and innovation. 

The Serge DeNimes & Xbox collaboration features an array of jewellery, including the Silver Xbox Necklace, a sleek pendant adorned with the iconic Xbox logo, suspended from a delicate box chain. The Silver Enamel Band Ring pays homage to Xbox with a design that incorporates the brand’s signature Pantone colours and logo, merging gaming and fashion within classic ring silhouettes.

In addition, the Silver Spiral Ring presents a rectangular design that’s engraved with a nostalgic spiral pattern, reminiscent of the Xbox logo. Adorned with natural malachite and an oxidised finish that brings out the spiral detailing. 

Gaming meets fashion 

Oliver Proudlock, founder and creative director of Serge DeNimes said, “Gaming has solidified itself as a cornerstone of culture and for us to partner alongside Xbox to expand its reach into fashion through jewellery is a huge milestone for the brand and a statement to the community we have built over the last 12 years. We are excited to start this partnership with Xbox and can’t wait to introduce the gaming world to our collaboration.”

This collection launched yesterday, November 8th and is only available for purchase through the Serge DeNimes website.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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