Children’s entertainment company Spin Master has partnered with metaverse game developer Gamefam and media company WildBrain to expand its metaverse presence with new toys and entertainment-related properties and experiences.
The company’s partnership with Gamefam will introduce a new dedicated Bakugan game on Roblox called Bakugan Brawl Simulator in Q4 2023. Fans of the franchise will soon be able to engage with their favourite Bakugan characters, embark on quests and engage in battles and even brawl against NPCs.
Also, the Netflix original animated series Unicorn Academy will premiere in Gamefam’s Roblox game Twilight Daycare, marking a crossover of entertainment and gaming. Players will have the opportunity to enter the world of Unicorn Academy and follow Sophia on her extraordinary journey to discover her destiny as a unicorn rider.
New immersive experiences
Jeremy Tucker, Spin Master’s global chief marketing officer says, “Together with Gamefam, we are delivering unique immersive experiences that harness the fandom of our incredible entertainment franchises and innovative toy brands. Our latest integrations on the Roblox platform offer engaging play opportunities in the metaverse, meeting existing and new fans within a loved platform that they interact with every day.”
Spin Master’s partnership with both Gamefam and WildBrain has yielded impressive results as the games have cumulatively amassed 1.4 billion brand engagements and 232 million play sessions worldwide. The Unicorn Academy takeover in Twilight Daycare movie will premiere for the first time today, Friday, September 22nd, at 7 pm ET and will re-air every two hours through Sunday, October 1st.
“The metaverse is tearing down the traditional boundaries of play,” said Ricardo Briceno, chief business officer at Gamefam. “Together with Spin Master, we’ve harnessed the power of Roblox to bring joy to kids around the world, kickstarting a paradigm shift that is redefining entertainment for generations to come.”
Players around the world can participate for free on Roblox on various platforms and devices, including consoles, PCs, mobile and tablets.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
