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7-Eleven Launches Virtual Car Meet-Up In Fortnite

Convenience store franchise draws automotive fans into the metaverse

Popular convenience store franchise 7-Eleven is hosting a new challenge for car enthusiasts in Fortnite. For years, 7-Eleven has been building a solid relationship with Instagram’s car community and now the brand invites fans to join a scavenger hunt spanning three Fortnite maps.

Participants can find clues to unlock a secret 7-Eleven-themed island by following @7eleven. Using the clues, players can discover store-branded cars throughout the participating Fortnite maps. Additionally, participants have the chance to win various prizes and can access a virtual car meet-up.

Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer at 7-Eleven said, “We are always keeping a pulse on our customers’ passion points so we can show up for them in unexpected ways. We’ve embraced our customers’ love for car culture by re-posting their car selfies, or ‘carfies,’ on Instagram, curating a collection of car-inspired merch, and even designing our own set of wheels with Model 711. We’re now going full send by transporting our customers’ love for cars to the virtual realm for a one-of-a-kind gaming experience.”

Uncover the secret 7-Eleven island

To participate, fans must download Fortnite if they don’t already have it installed, then follow 7-Eleven on Instagram to find clues. Each car a player finds unlocks part of a map code. After finding all three vehicles, players will have the entire code and can unlock the secret ‘There Car’ island.  

The island features a virtual store and gas station. Players can search the island for easter eggs and snag a photo of their avatar with the branded cars with the chance to win prizes by sharing their pictures to Instagram. Prizes include a custom gaming chair, a $500 credit for 7NOW Delivery and weekly fuel discounts. To win, players must tag @7eleven in their Instagram post, which must also include #7ElevenSweepstakes and #ThereCar.

The experience ends this Friday, August 25th.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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