One of the world’s largest insurers AXE France has announced AXADIA, a meta-gaming experience in The Sandbox that’ll allow players to discover the missions, values, recruitment and social commitments of the company.
Patrick Cohen, CEO of AXA France commented, “Being the leading insurer for the French requires us to remain pioneers in terms of technological innovation and therefore to explore new universes where the future of our sector may be at stake. We learn, again and again, alongside those who build and bring to life the technologies of tomorrow. With the launch of AXADIA, our part of The Sandbox metaverse, we are taking a new step in the knowledge of this new world and the understanding of its challenges. For 2 weeks, we are opening the doors of AXA France to developers, gamers, and all experienced or confirmed amateurs, to discover our company, our recruitments, our commitments and our value through a unique virtual experience.”
AXADIA will see players immerse themselves within the AXA space that’s been built on multiple floors. Players will have access to various exclusive entertainment such as:
- 1 recruitment area with tests of resilience and courage.
- 1 innovation space, encouraging collaboration in the workplace.
- 1 rooftop, where adventure takes up AXA France’s commitments to society and the environment.
- 1 museum retracing the history of AXA.
Play to Give
And that’s not all, players will also be treated to a ‘secret’ level at the end of their adventure which will also reward them with an NFT AXA Shield that they can use to protect property and people.
Once The Sandbox season comes to a close, 25 participants will be randomly selected and be allowed to keep their NFT AXA Shield in their wallet.
As a way of supporting the gaming experience, AXADIA will also be donating €10,000 to the Emmaüs Connect association, by the AXA Atout Cœur association if up to 10,000 participants are able to complete the AXADIA experience by March 1st.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
