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Asian Fan Engagement Startup STAN Partners With Esports Superstars

Ecosystem for fans to connect with athletes and unlock new experiences adds three of the leading creators in India

Bengaluru-headquartered blockchain-based esports fan engagement startup, STAN, has announced that it has entered into strategic partnerships with Naman Mathur aka Mortal, Animesh Agarwal aka Thug, and Lokesh Jain aka Goldy, three of the leading esports creators in India.

The primary goal of the partnership between STAN and the aforementioned creators is to build an ecosystem for the trio’s fans that will allow them to connect and unlock new experiences. The partnership gives STAN exclusive rights to create non-NFT digital collectibles of these creators.

Nauman Mulla, co-founder and COO of STAN commented on the partnership, “We are delighted and proud to announce the collaborations with reputable creators like Mortal, Thug and Goldy, for creating their official digital collectibles and ushering in innovative fan engagement strategies and outcomes for their fans. As a Web3 fan engagement startup that is deeply focused on bolstering the gaming and esports ecosystem of the nation, it was a no-brainer to partner with these leading creators, each of whose fan base runs in millions. With this, STAN has now joined hands with almost all the leading esports creators in India; it allows us to cover the entire ecosystem of the Indian gaming community and helps us move closer to realise our vision of empowering each fan to achieve all of their fan dreams.”

The partnership is also a step forward by STAN to offer other types of services and rewards with and for these creators and their collective fanbase of over 15 million individuals including but not limited to Instagram Shoutouts, Play-A-Match, and Talkshow with the Creator.

Mathur said, “Partnering up with STAN has given me an opportunity to feel my fan’s love for me in a more innovative way! I have always wanted to connect with my fans on a personal level and STAN has made this possible. This sublime partnership with STAN is the first step towards making sure my fans get the best experience out there.”

Agarwal added, “I’m really happy to be a part of this invigorating experience that STAN is providing to their fans, as this gives me a chance for my fans to interact with them directly. I am very excited to see this partnership open new avenues of growth in fan engagement.”

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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