Snap Inc, creators of Snapchat has partnered with Disguise, a costume design and manufacturing company to allow customers to try on Halloween costumes using AR.
Users can try various costumes from the costume designers 2022 collection, purchase them and even share costume ideas with Snapchat users.
Snap SVP of content and partnerships Ben Schwerin commended, “These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun. We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”
Users can try out some of the available costumes which include characters from The Office, Power Rangers, Minecraft, Harry Potter, Ghostbusters and – in the Twitter link below – Stranger Things…
In partnership with @Snapchat, we’re excited to launch a global AR shopping experience for Halloween costumes on Snapchat featuring Disguise’s 2022 line. Snapchatters can try-on, share with friends, and buy costumes of their favorite characters from the world’s hottest brands. pic.twitter.com/iFepdgdUGc
— Disguise, Inc. (@DisguiseInc) October 11, 2022
Stephen Berman, CEO of JAKKS Pacific said, “Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience. Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans.”
The move comes after Snap Inc closely observed how 92% of Snapchat users have shown interest in AR shopping and have engaged with the app’s AR shopping Lenses more than five billion times.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
