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Xbox Project Amplify Is Here To Help Black Youth Get A Career In Games

Inspiring black youth to get a job in games

Xbox has announced Project Amplify, a brand new initiative that’ll be used to motivate and inspire black youth across the US who wish to get a career in the gaming industry.

Project Amplify is launched as part of National Historically Black Colleges and Universities (HBCU) Week in the United States. It’ll consist of a “video series that aims to magnify Black voices within Xbox to inspire, educate and motivate youth across the US to aspire towards careers in the gaming industry through real-life storytelling from Black leaders and employees across the Xbox ecosystem.”

The project will see up to fourteen Black employees from Xbox offer advice to people who want to get into the industry. Each of these employees will also share valuable insight about their jobs and even reveal some of their career highlights.

Xbox stated in a blog post, “This video series is meant to educate youth on the diversity of roles within the gaming industry, while highlighting some of the Black people who are working in those roles, daily.”

Living the dream

James Lewis, a senior business development manager at Xbox who will also be involved in Project Amplify stated, “In my early years I was more focused on what not to do versus what I could be. It wasn’t until my adult years that I learned to leverage my passion for games into a career. I am now incredibly thankful to be celebrating 10+ years in my dream career and I hope Project Amplify inspires people to dream and take action toward their own goals. As my coaches and mentors would say, ‘play to win instead of playing to not lose.'”

Also, Xbox has also partnered with the 2022 Revolt Summit x AT&T to provide a two-day event that’ll kick off on September 24th. The company hopes to “reach students and gaming enthusiasts through on-site industry panels and networking opportunities with members of the Black Communities at Xbox.”

Below is a preview of Project Amplify:

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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