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Yesports Launches B2B Esports NFT Membership Service

Perks include interactions with teams, merch and other customisable benefits

Yesports, a Web3 esports engagement platform has launched a B2B platform-as-a-service for customisable NFT memberships.

The service was first revealed in a $2.25 million (£1.66 million) funding round and will enable esports organisations to tap into Web3 for revenue and fan engagement opportunities.

According to Yesports, up to 10 teams and players have signed up for the platform. From the likes of INFINITY, Talon Esports, BOOM Esports and Renegades among others.

Yesports stated that the NFT memberships will provide its fans with access to a specific team’s benefits. Some of the perks noted as examples include interactions with their favourite team, buying NFTs, purchasing merch from team marketplaces, and other customisable benefits decided by the organisations.

Teams will be given the opportunity to lock and also unlock certain rewards, with the technical aspect covered by Yesports.

Unrivalled engagement

Sean Zhang, CEO and Co-founder of Talon Esports, one of the teams involved in the platform, commented: “Yesports has given us ready-made tools and a revolutionary framework to bring Web3 functionality to our audience, unlocking unrivalled engagement and direct-to-consumer benefits. NFT membership will help us create new revenue streams while solidifying existing ones and deliver new ways for fans to show their support and loyalty.”

The platform’s memberships are expected to come in three tiers: Gold, Platinum and Diamond. Users can purchase memberships through one-off purchases of a team-specific NFT. Organizations will also be able to customize the membership format, which will include altering the payment structure, pricing and tier arrangement.

Membership tokens can be purchased directly from Yesports and tradable via third-party NFT marketplaces like OpenSea.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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