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Hit TV show Vikings goes transmedia with Vikingard mobile game crossover

NetEase RPG gets themed events and special content for this television tie-in from August 23rd

The first crossover event between NetEase Games‘ mobile video game Vikingard and MGM’s hit television series, Vikings, will feature content and themed events related to the show’s first season from August 23rd.

The first Vikings-themed integration into Vikingard will allow players to recruit and battle alongside the series’ characters Ragnar, Lagertha, Rollo and Floki. Once the first in-game integration is complete, these four Vikings characters will accompany and help players in their quests to seize territories and attack cities. 

Players can join and advise Ragnar on his path to become king, or invite the characters to visit their own tribes and receive insight into their journeys, as well as earn exclusive rewards.

NetEase Games has also revealed that there are more Vikings-themed crossovers planned for the future, with additional limited-time integrations in the works that will expand players’ journeys through the Vikings universe even further. 

Exploding in popularity

Robert Marick, executive vice president of global consumer products and experiences at MGM said, “The Vikings franchise has exploded in popularity around the world and we look forward to bringing our dedicated fans a new and exciting way to experience epic Vikings adventures”.

Ethan Wang, senior vice president at NetEase said, “We’re excited to partner with the Vikings franchise, who undoubtedly influenced and inspired many viewers. We believe this collaboration will be a perfect match and it will bring enjoyment and surprises to both our users and Vikings fans”.

Vikingard is available now on Google Play and the App Store.

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

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