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Virtual image: Welcome to public relations in the metaverse

Worried about your virtual perception in the metaverse. Who ya gonna call?

Relax. The first metaverse public relations agency has just opened its virtual doors for business.

Public Relations agency Metaverse PR – ‘a communications agency for the Mirrorworld’ – aims to aid Web3 companies in effectively communicating with consumers within purely virtual spaces. The Miami and New York based Web3 PR agency is supported by its sister company, double e pr, a communications agency that has represented retail and creative businesses.  

And – as a statement of intent – the new public relations agency has minted its press release as an NFT to commemorate the company’s launch. The first NFT of its kind, the press release NFT is available for purchase via OpenSea.

Is metaverse PR about to explode?

Metaverse PR offers services including media relations, the scripting and distributing of press releases and content creation. The agency plans to provide its services to virtual platform companies, NFT collectives, cryptocurrency firms and other businesses too busy building the metaverse to think about their image.

“At Nexus Studios, we worked with the Metaverse PR shop at a time of company growth,” said Valentina Tarelli, Marketing and PR Manager at Nexus Studios. “Our communications goal with the agency was to elevate our profile as leaders in AR/VR and creative technology innovation. Through close collaboration and detailed planning, the agency understood our unique capabilities and formed a strategy to put us front and center with the media. They delivered news coverage as well as thought leadership in both trade and high-profile business outlets such as Forbes and Variety. This press attention helped us reach our audience effectively and support our mission of growth.” 

“We’re thrilled to offer the constellation of Metaverse companies our expertise in delivering high profile exposure in the press and on the stage,” added Eric Eddy, founder and president of Metaverse PR. “Our background in PR for this brave new virtual world originated with our sister company, whose consulting clients bridge brands into Web3. Those clients relied on double e pr’s ability to conceptualize and develop thought leadership campaigns on everything from token gated commerce and DAOs to NFTs and Web3 solutions. We are bringing our clients sophisticated Metaverse business to business communications experience to drive brand buzz.”

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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