Connect with us

Hi, what are you looking for?


Spotify Jumps Into The Metaverse With Roblox

Spotify Island claims to allow users the opportunity to “mingle with artists” and acquire “exclusive virtual merch”

Spotify has unveiled a partnership with Roblox with the launch of Spotify Island, marking the first music streaming brand to appear on Roblox and Spotify’s first steps into the amorphous metaverse.

The music streaming service is aiming to create “an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise” – of which Spotify’s share “will go directly back to the artists themselves”.

Island getaway

Spotify’s move into Roblox is of little surprise. Roblox itself has been incredibly successful in utilising music industry talent – including hosting live sets from David Guetta and 24kGoldn and the Brit Awards virtual party in February and March 2022 alone – as well as wider brands such as McLaren.

Spotify’s audience base has steadily increased throughout 2021, with Q1 2022 premium subscribers rising by two million to 182 million, and MAU up from 406 million at the close of 2021 to 422 million.

This article was first published on

Written By

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...


New blockchain gaming platform based on Unreal Engine 5.


The record for the most expensive land sale in the metaverse has just been raised


Fashion brand teams up with proto-metaverse for two new eyewear options, the Helux and Hydra


Subscribe to the future