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Accenture Interactive to Launch Metaverse Continuum Business Group

Using the metaverse to redefine how the world works, interacts and operates.

Accenture, an Ireland-based multinational professional services company is launching the Accenture Metaverse Continuum business group.

The group will be led by Paul Daugherty, group chief executive – technology and chief technology officer at Accenture and David Droga, CEO and creative chairman of Accenture Interactive.

Accenture’s CEO Droga stated, “We are recognised as an early leader in metaverse-related capabilities, with 600 patent filings and more than a decade of experience. Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralized environment of the metaverse.”

Accenture is a company that operates its very own metaverse known as the Nth floor. It’s a virtual office where the company’s employees do new hires orientation as well as immersive learning or meet and socialise as teams.

A recent report from Accenture – the 2022 Accenture Technology Vision – stated that businesses are racing to a future that is very different from the one they were designed to operate in.

As part of its report, Accenture surveyed over 4,600 businesses and technology leaders across 23 industries in 35 countries. Already at its early stage, 71% of its executives believe that the metaverse will bring a positive impact to their organisation, while 42% believe it will either be transformational or a breakthrough.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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