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Guggenheim names Nike the best idea of 2022

Sportswear brand’s forays into the metaverse get the nod from New York institute

Renowned as a hub of knowledge and culture, the famous Guggenheim Museum has named Nike, the internationally known sportswear company, the best idea of 2022. While highlighting its financial success, even during a pandemic, the institution makes particular reference to the company’s push into the metaverse.

It makes sense that would contribute to Nike being elevated as an example. With so much pressure with diminishing returns from advertising and presence in the physical world, more companies than ever have taken on the digital world – and the metaverse provides the perfect ground to do it.

Of course, Guggenheim isn’t stopping at just naming the sportswear giant as a bright idea. It also expressed a desire to watch Nike’s dNike’sments over 2022, and with good reason. In 2021, Nike acquired RTFKT, which had launched a series of highly-impressive sales based around its Augmented Reality NFTs. The company also launched Nikeland on Roblox.

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