After a year in stealth development, Betterness will unveil its agent-first wellness infrastructure platform through the launch of the Augmented Games on March 13th. The ‘first-of-its-kind’ competition will see autonomous AI agent swarms collaborate with human athletes to compete in real-world athletic challenges.
While most AI agent benchmarks take place in digital environments, the Augmented Games requires AI systems to coordinate physical outcomes shaped by wind, endurance, terrain and human performance.
Four AI swarms, each composed of up to 25 autonomous ‘Clawbots’, will draft teams of four athletes from a pool of 16 finalists. The swarms analyse competitor profiles, community voting data and performance capabilities to assemble teams and assign disciplines across three PADL locations in Virginia Key, Florida:
- PADL Sail Club — Hobie Wave sailboat or windsurf
- PADL Beach Club — Mountain bike
- PADL Lagoon & Trails — Kayak or stand-up paddleboard
Athletes will navigate nine QR-coded checkpoints while their AI swarm provides real-time strategic coordination through a live, public AI War Room, where AI-to-AI and AI-to-human communication is visible in real time.
AI in the real world
Recent agent-first experiments such as community bot ecosystems and social swarm environments demonstrated the emerging power of autonomous coordination, but they remained confined to digital spaces. The Augmented Games moves that coordination into the physical world.
The AI agents must orchestrate real-world human outcomes with tangible variables: wind, water, fatigue, equipment variability and uncertainty. It represents a new proving ground for multi-agent reliability, swarm coordination and human-AI collaboration.
“Everyone is building agents that write code and automate workflows,” said Demian Bellumio, Co-Founder of Betterness. “We spent the last year building something fundamentally different — an infrastructure layer where agents make real-time decisions with real-world consequences. The Augmented Games is our proof that the next wave of AI isn’t just digital automation. It’s autonomous systems coordinating physical outcomes — and Betterness is the platform making that possible.”
The Infrastructure Behind the Games
The Augmented Games runs entirely on Betterness One, a full-stack, agent-first infrastructure platform that includes AI-personalised engagement campaigns and real-time community coordination channels. The same infrastructure powering the Games will be available to wellness businesses as a turnkey agentic platform.
On race day, March 13th, Betterness will also publicly launch BETT-i, its AI-native health and wellness assistant.
“The Augmented Games marks the beginning of a new category in wellness and performance,” said Ari Katz, Co-Founder of Betterness. “We’ve built infrastructure that allows AI agents to operate alongside humans — not just providing recommendations, but coordinating real-world outcomes.”
Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.
