Building on the concept first introduced at last year’s Consumer Electronics Show (CES), Razer has returned this year saying, ‘Project AVA redefines what an AI companion can be’. Last year, AVA debuted as an esports AI coach. This year, it evolves into a fully integrated AI desk companion featuring a collection of animated holographic avatars, advanced AI personalisation and an adaptive learning engine.
Project AVA is more than a gaming assistant – it’s ‘a true digital partner designed to support every facet of modern life’. From organising daily tasks to delivering real-time gaming strategies, AVA combines intelligence with personality for an experience that is intended to feel natural, engaging and personal.
Grok on
Project AVA currently utilizes xAI’s Grok engine, but is built with an open, future-ready architecture intended to support compatibility with other leading AI platforms – including a dedicated Razer AI.
The stylized 3D avatars were developed in partnership with Animation Inc. These characters are rendered in real-time on a 5.5” holographic display and feature high-fidelity motion, eye-tracking, and facial expressions to create an engaging, personal interaction.
Key Features:
- Animated Avatar & Personalization
- 5” Animated hologram with natural movements, eye-tracking, facial expressions, and lip sync for engaging interaction.
- Choose avatars that range from exclusive Razer characters like Kira and Zane to esports legends.
- Pick personalities from bold and sassy, to calm and friendly.
- Adaptive AI Intelligence
- Advanced learning engine remembers preferences for smarter, more personal interactions.
- Contextual awareness with HD camera, eye-tracking, and far-field mic for seamless communication.
- PC Vision Mode lets AVA see the user’s screen for real-time strategy advice or productivity support.
- Beyond Gaming: Everyday Assistance
- Personal organizer for schedules, wardrobe tips, and dinner plans.
- AI consultant for brainstorming, data analysis, and creative problem-solving.
- Top-tier game teammate for strategy, puzzles, and competitive edge.
Project AVA is expected to be available in the second half of 2026. Interested users in the US can reserve a unit now with a $20 deposit, which is fully refundable and will be credited toward the final purchase price.
Learn about transmedia opportunities at the Beyond Games Transmedia Summit as part of PG Connects London on January 20th, 2026. Register for your tickets here.
