Electronic Arts and Criterion Games have partnered with Balmain, the historic Parisian fashion house, to launch exclusive Need for Speed Unbound x Balmain real-world footwear and custom-made in-game content for the highly anticipated racing game.
NFS Unbound is already looking to dominate the racing genre with its unique gameplay and in-game features when it launches. And the partnership with Balmain will add to NFS Unbound’s uniqueness by bringing the fashion house’s luxury style to the game’s main themes of representation, inclusivity and freedom of self-expression.
The partnership will also bring a new special spin on Balmain’s B-IT Slider to the NFS Unbound capsule collection of real-life footwear. Individuals can get limited editions of 100 pairs of the new design from December 14.
Both EA, Criterion Games and Balmain also worked together to introduce Eleonore, the rival racer in NFS Unbound who wore a special Balmain-designed dress from the house’s Fall 2022 collection.
Get the in-game look for real
Players can collect up to four pieces of Balmain apparel including jeans, B-IT Sliders and a jacket.
NFS Unbound will feature an all-new and unique visual style with some of the most realistic cars in the franchise’s history when it launches on December 2nd on PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store for $69.99 and $79.99 respectively.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
