Animoca Brands has announced that it has officially secured the licensing rights for Hockenheimring Baden-Württemberg (Hockenheimring), specifically for its REVV Motorsport ecosystem. As a new digital venue, the track itself will be available across the platform’s library of racing games.
Titles part of the REVV family are Formula E: High Voltage, MotoGP Ignition and REVV Racing following the departure of recent closure F1 Delta Time.
The move follows Animoca’s purchase of driving game developers Eden Games, the creators of Need for Speed: Porsche Unleashed and F1 Mobile Racing.
The Hockenheimring, located in southwestern Germany and steeped in several decades of motorsport tradition, is one of the most famous racetracks in the world.
“We are very proud and happy to take our first step into the metaverse alongside Animoca Brands, one of the top blockchain gaming companies and a true pace-setter when it comes to providing digital property rights to gamers,” said Jorn Teske, managing director of Hockenheim-Ring GmbH. “Our standing as one of the first officially licensed race tracks of REVV Motorsport both underlines the strength of our brand and opens up access to entirely new target groups and a new dimension of fan engagement. The economic potential this yields for us as licensors also makes it extremely interesting as a business case.”
Own (and profit from) a little piece of racing history
Along with it being a completely playable venue for players, Animoca Brands will also produce and sell NFTs that represents partial ownership of the Hockenheimring on REVV. Holders of Hockenheimring NFTs will passively earn a portion of the entry fees, sponsorships, and/or event hosting revenue generated on the virtual racetrack across all REVV-based games in which it features.
Having opened inn 1932, the Hockenheimring has played host to countless motorsport events, ranging from F1 German Grand Prix, Motorcycle GP even NASCAR. Extending for 4.574km, with 6 left, 11 right turns and 6 straight, the ring itself is a spectacle of racing spectacles
Daniel Griffiths is a veteran journalist who has worked on some of the world's biggest entertainment, home and tech media brands. He's reviewed all the greats, interviewed countless big names, and reported on thousands of releases in the fields of video games, music, movies, tech, gadgets, home improvement, self build, interiors, garden design and more. He’s the ex-Editor of PSM3, GamesMaster, Future Music and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Computer Music and more. He renovates property and writes fun things for great websites.
