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ALTAVA Group Partners with Bored Ape Yacht Club Collectors

Bringing the world of high fashion and those oh-so-hip Bored Apes together

ALTAVA Group, a leading metaverse company that stands at the intersection of technology and fashion, is making massive strides in the Web3 arena.

The company announced its newest partnership with metaverse gaming giants The Sandbox and has now penned a new partnership deal with Elite Apes, the collector club of more than 150 NFT enthusiasts and investors.

The group collectively owns and controls full commercial rights to a private collection with hundreds of NFTs across the Bored Ape Yacht Club, Mutant Ape Yacht Club and Bored Ape Kennel Club. In total the pooled assets have a total estimated value of more than 30,000 Ethereum, approximately $100 million.

Elite Apes’ Jason Au stated, “We see ALTAVA as the leading purveyor of bridging the real world and the metaverse for some of the world’s leading luxury fashion brands. We like what they did with brands such as Balmain, Burberry, and Prada. We look forward to discovering how they can help us maximize our NFT assets, especially Bored Ape Yacht Club NFTs.”

Both ALTAVA and Elite Apes have plans to leverage on these commercial rights and co-create exclusive fashion lines as well as merchandise in both the real world and in the metaverse.

Andy Ku, ALTAVA’s CEO/Founder said, “We are excited that Elite Apes trusted ALTAVA with their extremely valuable Bored Ape Yacht Club assets. We look forward to connecting their BAYC NFTs, with one of our leading fashion brand partners to create what is sure to be a much sought-after collection for both the real world and the metaverse.”

ALTAVA is associated with high-end luxury fashion brands across the LVMH Group, which unlocks the possibility of many exciting collaborations to come. By seamlessly bridging the gap between the metaverse and the real world, clothing items bought from the ALTAVA x Elite Apes line will also have an equivalent in ALTAVA’s very own luxury fashion metaverse, ALTAVA Worlds of You.

The metaverse company also plans on creating a space that will be dedicated to showcasing Elite Ape’s assets and allow interaction from fans in its high-fidelity and distinct metaverse.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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